Kindness always starts with you. Before it can ripple outward, it has to take root inward, in the way you talk to yourself, forgive yourself, and show up for yourself on the hard days. That’s not selfish; it’s the foundation everything else is built on.
Niceness is about keeping the peace, but kindness is about telling the truth with care, even when it’s not easy. Kindness always chooses honesty over comfort, and presence over performance.
At the end of the day, kindness is always a choice. Choose it for yourself first, and watch how naturally it spreads to everyone around you. Imagine what happens when one person’s choice to be kind inspires the next, and the next — small acts compounding into something bigger than any of us could create alone. That’s the heart of Choose Kindness: not just a motto, but a movement — one choice, one person, one ripple at a time, spreading until it reaches every corner of the world.
This pre-order campaign will run from July 26 through August 9
Production and shipping will begin the following week after campaign end. Expected shipping date: August 19
Adult Short/Long Sleeve Tee Size Chart
(Sizes in inches of garment laid flat)
Sizes
S
M
L
XL
2XL
3XL
Chest Width
18"
20"
22"
24"
26"
28"
Body Length
28"
29"
30"
31"
32"
33"
100% Cotton
Crewneck
Classic Fit
Taped neck and shoulders for comfort
Machine Wash cold. Do not bleach. Tumble dry low. Do not iron design
Adult Sweater Size Chart
(Sizes in inches of garment laid flat)
Sizes
XS
S
M
L
XL
2XL
3XL
Chest Width
18"
20"
22"
24"
26"
28"
30"
Body Length
26"
27"
28"
29"
30"
31"
32"
Unisex Sizing
Classic Fit
50/50 cotton/polyester
Crew Neck
Machine Wash cold. Do not bleach. Tumble dry low. Do not iron design
Adult Hoodie Size Chart
(Sizes in inches of garment laid flat)
Sizes
XS
S
M
L
XL
2XL
3XL
Chest Width
18"
20"
22"
24"
26"
28"
30"
Body Length
26"
27"
28"
29"
30"
31"
32"
50/50 Cotton/Polyester
Classic Fit
Color-matched drawcord
Kangaroo pouch pocket
Machine Wash cold. Do not bleach. Tumble dry low. Do not iron design
Youth Short/Long Sleeve Tee Size Chart
(Sizes in inches of garment laid flat)
Sizes
XS
S
M
L
XL
Chest
16”
17”
18”
19”
20”
Body Length
20.5”
22”
23.5”
25”
26.5”
100% cotton
Crew Neck
Classic Fit
Taped neck and shoulders for comfort
Machine Wash cold. Do not bleach. Tumble dry low. Do not iron design
Youth Crewneck Sweater Size Chart
(Sizes in inches of garment laid flat)
Sizes
XS
S
M
L
XL
Chest
16"
17"
18"
19"
20"
Body Length
19.75"
21.25"
22.5"
24"
25.5"
Classic Fit
50/50 cotton/polyester
Crew Neck
Machine Wash cold. Do not bleach. Tumble dry low. Do not iron design
Youth Hoodie Size Chart
(Sizes in inches of garment laid flat)
Sizes
XS
S
M
L
XL
Chest
16"
17"
18"
19"
20"
Body Length
19.75"
21.25"
22.5"
24"
25.5"
50/50 Cotton/Polyester
Classic Fit
Kangaroo pouch pocket
Machine Wash cold. Do not bleach. Tumble dry low. Do not iron design
